Sierra Acquires SureCrete Design Products

Minnetonka, MN – October 12, 2017 – The Sierra Company LLC (“Sierra”), a leading provider of custom high performance specialty coatings, announces the acquisition of SureCrete Design Products (“SureCrete”). SureCrete, an innovative manufacturer of decorative and specialty concrete products, based in Dade City, Florida, provides over 1,400 specially formulated products to resurface floors, walls, ceilings, countertops, and structural castings. Ray Torres, CEO of Sierra, added, “Joining forces with SureCrete gives Sierra‘s concrete coatings business, marketed under TK Products, a strong presence in the Southeast and contributes to our overall mission to expand our sales footprint. This acquisition enhances Sierra/TK Products corporate mission to become the leading manufacturer of concrete coatings and solutions in the construction space.”

Jack Thomas, CEO of SureCrete stated, “We decided to grow our business and footprint through this partnership with Sierra/TK Products because we believe a larger organization will allow us to provide a wider array of services, products and talented employees to our customer base.”

For questions regarding the acquisition or Sierra, please contact Matt O’Hanlon, Vice President of TK Products, at (952) 938-7223 or by email or visit the company’s web site

Please visit the SureCrete website here.

About Tonka Bay Equity Partners

Based in Minnetonka, Minnesota, Tonka Bay Equity Partners is a private equity firm that acquires and invests in growth-oriented businesses in the highly-engineered manufacturing, business services and value-added distribution sectors. For more information, call (952) 345-2031 or visit

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